RESUME
For the past several years, I have partnered with a wide variety of brands to create positive, impactful marketing strategies. My expertise includes digital marketing, acquisition and growth marketing, product marketing, analytics, competitive intelligence, market modeling, and digital transformation.
My adventures have taken me to some unexpected (and rewarding!) places, from a radio DJ booth to a self-created department within a major advertising agency to the leadership of a team of eager digital marketers. After several years in marketing, I enrolled in the full-time MBA program at the University of Washington Foster School of Business, one of the top business schools in the country, to expand my leadership skills. I joined Gartner, the world's leading advisory firm, as a management consultant after earning my MBA.
I am based in California and enjoy playing guitar (in public on occasion), winning trivia contests with friends, traveling to Spanish-speaking countries, and finding the best pop-up restaurants.
SELECTED EXPERIENCE
GARTNER
Associate Director, Consulting
Partner with Fortune 500 technology and telecom clients to solve their challenges with marketing and growth strategies.
MICROSOFT
MBA Consultant
Worked with the Azure Customer Growth and Analytics team to analyze on-platform behavior of users on Azure, and recommended new user acquisition and marketing automation strategy.
Built a $19 million business case for blockchain-enabled platform for software licensing by conducting market research and target customer interviews.
Identified blue-sky opportunities for growth of Azure consumption over the next 5+ years within retail, healthcare, financial services, and manufacturing.
RETROCAUSAL
Product Marketing Consultant
Conducted market analysis, customer segmentation, and persona development to determine most viable customer acquisition targets.
Developed brand identity in partnership with company co-founders.
Identified go-to-market strategies and created messaging for most important customer segments.
DELL
MBA Marketing Intern
Created new channel marketing strategies for Dell’s consumer PCs to shift brand perception while also driving sales.
Developed a go-to-market plan for growing channel PC sales by 200% through emphasizing premium products.
Identified product marketing tactics for boosting awareness of XPS laptops by at least 10% via channel partners.
Presented insights and implementation roadmap to senior management, including the SVP of the department.
FORWARDPMX
Senior Manager
Led team that designed multimillion performance marketing campaigns for national brands.
Doubled online revenue for clients by identifying new customer segments and A/B testing new messaging.
Expanded client base by 40% without increasing headcount by adopting new project management approaches.
Select clients: AIG, United States Olympic Committee, Wolverine Worldwide, Samsonite, Arhaus Furniture, Caleres
INTERPUBLIC GROUP: MULLENLOWE
Senior Strategist
Search and Digital Analyst
Led the demand generation marketing team responsible for managing campaigns for national consumer brands.
Created a new practice within the agency to manage performance marketing and digital analytics projects for clients.
Generated over $1 million in new client revenue due to the ability to offer this new capability.
Select clients: Highmark, Youfit Health Clubs, First Commonwealth Bank, PPG, Food Lion, CSX, United Concordia Dental
AIREGIN MARKETING
Founder/Marketing Consultant
Built a marketing consultancy that planned digital marketing strategies and managed campaigns for local and regional brands.
Grew online sales and leads for clients by 1000%+ through efficiently identifying and communicating with new customers.
Select clients: GE, First Commonwealth Bank, Castus Global, Heritage Valley Health System, Fulton & Roark
RECOGNITION
WINNER, MICROSOFT BUSINESS INNOVATION CHALLENGE COMPETITION
2-TIME RECIPIENT, BRETT HOPE AWARD, BLACK SQUIRREL RADIO
PRESENTER, EXCEL PROGRAM, KENT STATE UNIVERSITY
PRESENTER, “PUBLICITY, MARKETING AND PROMOTIONS,” IBS NYC CONFERENCE
CERTIFICATIONS
GOOGLE ADS SEARCH CERTIFICATION
GOOGLE SHOPPING ADS CERTIFICATION
SEARCH ADS 360 (DOUBLECLICK) CERTIFICATION
GOOGLE ANALYTICS INDIVIDUAL QUALIFICATION
MICROSOFT ADVERTISING CERTIFIED PROFESSIONAL
HUBSPOT EMAIL MARKETING CERTIFICATION
DATACAMP DATA SCIENTIST WITH R
