MIKE SMYLIE
Marketing and Growth Strategy Leader
HI, I'M MIKE.
And I’m a marketing strategy leader who partners with leading organizations to create plans that drive more value for businesses and their customers.
At Gartner, the world's leading advisory company, I'm an Associate Director of consulting, with a focus on technology and telecom companies and market and growth strategies. My work has included go-to-market plans, competitive intelligence, market modeling, and product marketing. As a co-lead of Gartner's primary research consulting competency, I also serve as a subject matter expert in conducting surveys and customer interviews.
Previously, I led digital departments at top advertising agencies, where I partnered with global brands in the financial, retail, and healthcare verticals. I hold an MBA from the University of Washington's Foster School of Business, ranked as one of the top business schools in the world, where I also completed strategic projects for major tech brands and startups.
MY EXPERTISE INCLUDES:
GO-TO-MARKET STRATEGY
COMPETITIVE ANALYSIS
PRODUCT MARKETING
MARKETING ANALYTICS
I'VE WORKED WITH:
DON'T BE A STRANGER.
I am based in the San Francisco Bay Area and am always happy to connect about:
Speaking engagements
Volunteer opportunities
Formative 90s alternative and college rock
mike @ mikesmylie . com