MIKE SMYLIE
Marketing and Growth Strategy Leader
HI, I'M MIKE.
And I’m a marketing strategy leader who partners with leading organizations to create plans that drive more value for businesses and their customers.
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At Gartner, the world's leading advisory company, I'm an Associate Director of consulting, with a focus on technology and telecom companies and market and growth strategies. My work has included go-to-market plans, competitive intelligence, market modeling, and product marketing. As a co-lead of Gartner's primary research consulting competency, I also serve as a subject matter expert in conducting surveys and customer interviews.
Previously, I led digital departments at top advertising agencies, where I partnered with global brands in the financial, retail, and healthcare verticals. I hold an MBA from the University of Washington's Foster School of Business, ranked as one of the top business schools in the world, where I also completed strategic projects for major tech brands and startups.
MY EXPERTISE INCLUDES:
GO-TO-MARKET STRATEGY
COMPETITIVE ANALYSIS
PRODUCT MARKETING
MARKETING ANALYTICS
I'VE WORKED WITH:
DON'T BE A STRANGER.
I am based in the San Francisco Bay Area and am always happy to connect about:
Speaking engagements
Volunteer opportunities
Formative 90s alternative and college rock
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mike @ mikesmylie . com